Celebrating Women in Sport

Bare Cards

Identifying the need

Being married to an experienced Greetings Card Sales Agent has its benefits when identifying gaps in the market - especially when those gaps include important themes like celebrating women in sport.

Introducing Our Sustainable 'Push the Limit' Trifold Sporting Range Birthday Cards

Once this gap had been identified, we realised that we had a unique opportunity to use our trifold concept to provide customers with something never seen before in the industry. Our Push the Limit Birthday Cards showcases 36 sporting and leisure pursuits across a wide range of activities. The concept allows us to produce a panoramic, landscape image which spans across all three leaves of the card, creating a stunning visual effect when displayed. We've even been told that they could be kept and hung as art work - which would add another dimension to the sustainability that Bare Cards offers!

Main product image shows all three leaves of the trifold birthday card for Female Surfer. The first two leaves of the card show a woman in a wet suit riding a large and multicoloured wave with her hair flying out behind her whilst other surfers watch on, on a beach background with palm trees that is shown on the right hand leaf. The caption on the card reads 'Happy Birthday'. Beneath this is the Push the Limit logo with the words displayed on a multicoloured paint splatter. Main product image shows all three leaves of the trifold birthday card for female runner. Card shows three female runners jogging, in running gear with happy, smiling faces on a colourful background of paint splatters. The caption on the card reads 'Happy Birthday'. Beneath this is the Push the Limit logo with the words displayed on a multicoloured paint splatter.Main product image shows all three leaves of the trifold birthday card for Female Golf. Card shows a backdrop scene of a tree lined golf fairway with a female golfer who has just swung her club and hit the ball all. Her golf club bag in off to the left behind her. There is an explosion of colourful paint splatters emerging from all edges. The caption on the card reads 'Happy Birthday Dunk'. Beneath this is the Push the Limit logo with the words displayed on a multicoloured paint splatter.
There's a lot of sports within the 36 designs; we've included popular sports, such as football, rugby and tennis. There's a series of watersports like surfing, windsurfing and swimming. We've also thought about and included Winter Sports such as Skiing, Snowboarding, Ice Hockey and Skating. For the dare devils, there's cards which showcase more extreme pastimes like rock climbing and sky diving. For the speed demons, there's a racing section featuring superbikes, motocross and rally cars. Finally, for the less physical sporting heroes, we've included the more recreational activities such as darts, snooker and horse racing.

Main product image shows all three leaves of the trifold birthday card for female swimmer. Card shows four female swimmers diving into a laned swimming pool on a background of colourful paint splatters. The caption on the card reads 'Happy Birthday'. Beneath this is the Push the Limit logo with the words displayed on a multicoloured paint splatter.Main product image shows all three leaves of the trifold birthday card for Female Rockclimbing. Card opens out to show a  female rockclimber reaching up and scaling a multicoloured rock face with an abstract, rainbow hand  and paint splatters incorporated, all on a beautiful mountainous background . The caption on the card reads 'Happy Birthday'. Beneath this is the Push the Limit logo with the words displayed on a multicoloured paint splatter.

Focus on The Female

The amazing success of the Lionesses in the Euros is just a drop in the ocean when it comes to the talents of female sporting heroes in the UK. Strong women, inspiring enthusiasm at a grass roots level, is something that the greeting card industry has yet to promote and we're proud to have produced cards within our Push the Limit Range that showcase just this.

Our female sporting designs specifically celebrate women in the following sports: Basketball, Boxing, Cycling, Golf, Gym, Skating, Rock Climbing, Running, Surfing, Swimming, Tennis and Football.

Main product image shows all three leaves of the trifold birthday card for Female Cycling. Card shows three women in multicoloured cycling gear and helmets racing against each other, all on a black background with an explosion of colourful paint splatters emerging from behind them. The caption on the card reads 'Happy Birthday'. Beneath this is the Push the Limit logo with the words displayed on a multicoloured paint splatter.Main product image shows all three leaves of the trifold birthday card for female footballer. Card shows a male footballer in a blue shirt with red shorts sliding in for a tackle whilst a female footballer in a white kit and gold boots goes to shoot the ball, all on a background of colourful paint splatters. The caption on the card reads 'Happy Birthday'. Beneath this is the Push the Limit logo with the words displayed on a multicoloured paint splatter.Main product image shows all three leaves of the trifold birthday card for Female Tennis. Card shows a female tennis player in teal and cerise tennis dress holding the racket and stretching for the ball, all on a vivd blue background with an explosion of colourful paint splatters emerging from behind her. The caption on the card reads 'Happy Birthday Tennis Star'. Beneath this is the Push the Limit logo with the words displayed on a multicoloured paint splatter.

However, the range also includes a number of non-gender specific images which would appeal equally to women, such as Cricket, Racing, Skiing, Snowboarding, Sky Diving, Windsurfing and Darts!

The Added Bonus of the Bare Cards Patented Concept

As with all our cards, there is no need for a separate envelope, as the posting pages are incorporated into a self-sealing design. This means that we can fully illustrate them and the added bonus to our Push the Limit Range is that all the posting covers are related to the sports that they promote; the tennis cards feature a tennis court, racing cards feature a race track, winter sports cards a snow scene and so on...

Trifold Racing Cars Birthday Card from the Push the Limit Range. Image shows the two posting covers. The front posting cover to the left shows a Formula One track and has a place to write the name and/or address of the recipient and an image to show where to put a stamp if needed. The back posting cover also shows a Formula ne track and has the Bare Cards logo and tagline 'Naked and Free'. It also contains the barcode, website address, QR code for instructions, Patent Number and Retail Codes 60/II.

What's not to like?

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.