How to successfully advertise a visual product on the radio

When we were given the fabulous opportunity to appear on our local BBC radio station, we snapped up the chance for some free advertising.

But how to get across such a visual product on the radio was a concern.

Click here for the whole interview and see my top tips below!

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Top Tips:

1) Prepare your spiel beforehand - you'll need to carefully explain your product and how it works.

2) Practice on a friend with their eyes closed using your best radio voice. Can they visualise the product?

3) Pre-empt any questions and pre-prepare answers

4) If possible, have a quick chat with the radio presenter beforehand to prompt questions

5) Enjoy the experience!